Smoking Man: Political Ads That Changed the Game | Retro Report

We need you to get involved, because together
we can do this – we can take this country back. Have you ever tried to autograph a cigarette? We’re sitting in the restaurant at the Wynn
in Las Vegas the morning after the debate and Cain did a really, really good job Would you build an entire fence along the
entire border, and would you have it be electrified? Allow me to give the serious answer: Yes, I believe we should secure the border for real. I don’t apologize at all for trying to protect
the American citizens. I go, “London, where’d Mark go?” And he goes, “he’s smoking.” So I go outside to the front of the Wynn Hotel
at the valet parking. Chris came and tapped me on the shoulder and
said, “Cain’s tied up right now. You’ve always wanted to send a message to
your supporters. Mark Block here. Since January, I’ve had the privilege of
being the Chief of Staff to Herman Cain. If you see the way we shot it, it’s like
the camera comes in and goes out. And that was because we had to do it in between
the cars that were coming from the front of the casino. “Okay, there’s a taxi coming right now
so we’ve got six seconds, go.” We can do this – we can take this country
back. They came back and they both had these mischievous
expressions on their face. They said, “we left the cigarette in. We need a homeschool mom’s opinion.” It just reminded me of kids that got caught
with their hand in the candy jar. I said, “I don’t like smoking. But this is who we are.” It wasn’t a paid television announcement. It wasn’t meant to be broadcast. It was just an email out to our supporters. I’ve got all these messages on my phone,
and our PR guy is going, “the video’s great!” And I’m like, I call Block and I go, “dude,
which video is he talking about?” You know? He goes, “I think it’s the smoking one.” Wow. I don’t know what it is, but something about
that guy just seems cool. And that’s real. Yes, that is absolutely, 100% real. Yeah, it’s crazy! This wasn’t intended to send any subliminal
signals whatsoever. But it does. It sends the signal that it’s cool to smoke. No it does not. The anger was surprising. Mr. Cain’s like, “Mark smokes. That’s just what he does. It’s still legal to do that in most places
in the country.” And I think that’s what really resonated
with people, was it wasn’t politically correct. It wasn’t slick, it wasn’t polished, but
it was real. We had breakfast with Henry Kissinger. Kissinger was talking about Russia and China and Afghanistan and he stopped and he turned and he said,
“Son, that cigarette thing was brilliant.” It was a rebel yell. It definitely was. And it, believe it or not it really helped
the campaign. If the proverbial feces wouldn’t have hit
the fan, I have no doubt that Mr. Cain would have been the next president. A press conference was scheduled today to
hear further allegations of sexual harassment concerning Herman Cain. I said, “What are you doing?” Mr. Cain said, “You want a job, right?” God bless you, I love you, and thank you. The day that Herman Cain stepped out of the
race, it was heartbreaking in a lot of ways. The legacy of the smoking man commercial is:
the world has changed. This isn’t your grandfather’s political
race anymore. It’s a youtube generation, man, and that’s
how you have to just look at the world. You’ve got to think outside the box in politics
today. And if you don’t you’re just another one
of the people that are running.